Introduction The Salesforce Winter ’26 Release has arrived, and developers have plenty to be excited about. From new ways to build with Lightning Web Components (LWCs) to smarter Apex tools, this release focuses less on shiny extras and more on making development faster, safer, and more efficient. In this guide, we’ll walk through the key […]
Introduction Read through Salesforce Consumer Goods Report 2025 and you’ll notice a theme running through the whole thing: the industry isn’t just in a slump, it’s in a reset. Prices keep climbing, supply chains are shaky, and shoppers aren’t spending like they used to. For leaders, the question isn’t “how do we ride this out?” […]
Introduction Timely communication can make or break customer experiences. While email remains a standard channel, it is often delayed or ignored. SMS, on the other hand, typically reaches the customer within minutes and has one of the highest open rates in digital communication. By embedding SMS functionality into Salesforce, businesses can connect with their customers […]
Sales is basically a race these days—blink, and you miss the deal. Nobody’s got time for endless emails just to pick a meeting slot. Enter Calendly. It’s like that friend who handles all the annoying group chat scheduling so you don’t have to bother about it at all. Now, when you integrate Calendly with Salesforce, […]
Marketing automation has become important for businesses looking to engage customers, streamline campaigns, and drive sales. Salesforce offers two powerful marketing solutions: Marketing Cloud and Pardot. While both tools help companies manage customer interactions and campaigns, they serve different purposes. In this blog, we will see which suits your business the most – Salesforce Marketing […]