Salesforce Acquires Informatica— a big move by the global leader in the field of AI and data management. This purchase will help Salesforce build a stronger and more reliable data system, which is important for using powerful and responsible AI tools. By combining Informatica’s tools—such as data organization, integration, privacy, and quality checks—with Salesforce’s platform, […]
In today’s hyper-competitive landscape, customer retention is everything. It’s no longer just about getting new customers—keeping the ones you have is what fuels long-term growth. But here’s the catch: nearly 81% of consumers say they’ll walk away from a brand after just one bad experience. That’s a wake-up call for businesses relying on traditional support […]
Introduction In today’s hybrid work environment, seamless video conferencing is essential for staying connected with clients and teams. Salesforce to Zoom Integration allows users to schedule meetings directly from Salesforce, saving time and reducing context-switching. In this blog, we’ll walk through how to build a Lightning Web Component (LWC) and use Apex to schedule Zoom […]
Customers often stay loyal to financial service providers because of competitive rates and pricing. However, with falling interest rates making special offers harder to sustain, businesses focus more on improving customer service and digital experiences. Salesforce AI agents offer a strong opportunity to enhance digital interactions, helping financial service providers meet and exceed customer expectations […]
Salesforce provides powerful tools for managing user access and controlling what users can do within an org. One of these tools is Custom Permissions — a flexible way to define and check user permissions beyond standard object and field-level security. In this blog, we will see how you can use Custom Permissions in Salesforce Flow. […]