Salesforce has just made a major leap forward with its latest feature- Partner Connect, a new feature in its Partner Relationship Management (PRM) solution that promises to transform how businesses collaborate with their partners. 

Salesforce’s latest feature- Partner Connect, is designed to enhance how companies share and manage partner sales information. By integrating real-time visibility into partner channel sales, this tool helps businesses streamline their deals, even when teams are using different CRM platforms. It’s all about making cross-company collaboration smoother and more effective.

Here in the blog, we will dig down to learn about this exciting development and why it’s a game-changer for businesses relying on partner channels.

How Salesforce’s Latest Feature- Partner Connect Matter

Tech companies are feeling the pressure to deliver results without increasing their spending. One popular strategy they’re using is partnering with other companies to sell products. Around 50% of companies are diving into or already using these partner-selling approaches. Plus, a huge 75% of global sales flow through these indirect channels!

But here’s where it gets tricky: coordinating deals between different companies can be a real challenge. Picture this—sellers and channel managers are often in different locations, using various CRM systems. This setup can make it tough to access and share deal information. As a result, some teams might avoid working together on deals, while others spend too much time manually trying to piece together data from different sources.

It’s a bit like trying to solve a puzzle with pieces from different boxes—frustrating and time-consuming! Let’s dive into how we can overcome these hurdles and make partner selling smoother and more efficient.

How Partner Connect Solves These Issues

Let’s talk about Partner Connect, the exciting new feature coming this fall within Salesforce PRM. It’s designed to tackle some common challenges teams face when working together. Here’s how:

  • Data Harmonization
    Partner Connect simplifies data synchronization across different CRM systems. Think of it as a translator that makes sure all your data fields match up and stay accurate, no matter which CRM system you’re using. This helps build trust and keeps everything secure.
  • Bi-Directional Integration
    No more manual updates! Partner Connect automatically keeps all CRM platforms in sync with real-time updates and notifications. As deals move along, channel managers get instant updates, making it easier to stay on the same page and work together effectively.
  • Enhanced Collaboration
    With Partner Connect, accessing and managing shared deal data is a breeze. This means teams spend less time on admin tasks and more time collaborating. The result? Smoother co-selling and improved performance overall.

Availability: 

    • Partner Connect will launch for general use in the fall of 2024.
    • Initially, it will work between Salesforce accounts.
    • By next summer, it will also be available with at least two other major CRM systems.

Wrap-up

As Partner Connect launches this fall, businesses using Salesforce PRM will get a powerful tool that makes partner interactions easier and more effective. It’s designed to streamline how you manage partner sales and deals, helping you get better results.

Want to see how Partner Connect can elevate your partner collaboration? Stay tuned for updates and consider contacting us at The Pinq Clouds for salesforce consultation service. We’re here to help you maximize Salesforce’s latest innovation and transform your approach to managing partner sales.