Salesforce Acquires Informatica— a big move by the global leader in the field of AI and data management. This purchase will help Salesforce build a stronger and more reliable data system, which is important for using powerful and responsible AI tools. 

By combining Informatica’s tools—such as data organization, integration, privacy, and quality checks—with Salesforce’s platform, the companies aim to create a unified, robust system. This will help AI work safely and effectively in large businesses.

This strategic move aims to enhance businesses’ AI capabilities. But what does this mean to companies? Is it an intelligent move?

Let’s break it down in simple terms. Here we go!

Salesforce Acquires Informatica: How It Impacts Salesforce Ecosystem

Salesforce tools like Einstein AI and the newer Agentforce are designed to help businesses make smarter decisions using automation and intelligent insights.

To build strong and reliable AI for businesses, you need more than just data. You also need clear, well-managed, and meaningful data:

  • Clear Data (Transparency): Informatica’s tools help you track data that is important for tracking and following rules.
  • Meaningful Data (Understanding): Informatica’s detailed data information, along with Salesforce’s system, helps AI understand and use business data in a smart and useful way.
  • Managed Data (Governance): Built-in tools for managing data quality, rules, and accuracy make sure the AI uses clean, correct, and safe data.

Key Business Impacts of Salesforce’s Acquisition 

Informatica’s cloud tools — like data organization, integration, quality checks, privacy, and master data management — will now work closely with Salesforce. This powerful combination will help solve the challenges of using AI on a large scale by:

  • Making Data Clear with Data Cloud: Informatica will help Salesforce’s Data Cloud (a Customer Data Platform) bring together data from across a company and make it easy to understand, reliable, and ready to use.
  • Improving Agentforce: Together, Informatica and Salesforce will give AI systems (called autonomous agents) the smart data they need to understand and take action, creating a strong and trustworthy system for using AI.
  • Enhancing Customer 360: Salesforce apps will be even better at giving teams the right information to create more personalized and effective customer experiences, thanks to accurate and trusted data.
  • Better Data for MuleSoft: Informatica will improve the quality of data flowing through MuleSoft (which connects different apps and data). This data will be cleaner, more organized, and ready to power smart AI decisions.
  • Smarter Insights with Tableau: People using Tableau (a data visualization tool) will get more useful and insightful reports because of clearer, well-organized data.

To make all this possible, Informatica’s technology needs to be deeply and directly built into the Salesforce platform — not just added as a partner, but fully integrated.

The Bigger Picture: Data + AI = The Future

Companies like Microsoft, Google, and Amazon are all investing in similar combinations — pairing AI tools with advanced data management platforms.

Why? AI is only powerful when it has the right data to learn from and act on.

Salesforce’s acquisition of Informatica is not just about selling more software. It’s about building a smarter, more connected digital world where data and AI work hand in hand.

Wrap-up: What Next

The deal is expected to close later this year, pending regulatory approvals. Informatica will likely continue operating with some independence but will be deeply integrated into the Salesforce ecosystem.

Customers of both companies can expect more announcements about new features and integrations in the coming Salesforce Connections and Dreamforce.

Salesforce’s acquisition of Informatica is more than just a headline — it’s a major step forward in the future of AI, data, and business technology. To stay updated with the latest happenings in the industry and feel free to schedule a call with the experts at The Pinq Clouds for Salesforce services.