Salesforce launched two new AI tools for retailers: Agentforce for Retail and Retail Cloud with Modern POS. These tools help store staff, customer service teams, and digital merchants work more efficiently, increase sales, and offer personalized shopping experiences.

Retailers face intense competition with changing customer demands. A Salesforce study found that 81% of retail executives believe inefficient processes and technology reduce associate productivity. Agentforce for Retail and Retail Cloud with Modern POS overcome these hurdles and provide solutions to boost productivity and shopping experiences.

In the blog, we will explore these announcements in detail.

What Is Agentforce for Retail and Retail Cloud with Modern POS

Agentforce for Retail offers pre-built agent skills to help retailers easily create AI agents. These agents automate tasks like order management and appointment scheduling, enabling personalization at scale.

Salesforce’s Retail Cloud with Modern POS combines online and offline shopping data on one platform. It gives associates a single access point to serve shoppers faster with features like mobile POS, clienteling, endless aisle, mixed cart, omnichannel fulfillment, and inventory management.

Key Skills Introduced in Agentforce for Retail

The new Agentforce for Retail skills help retailers serve shoppers better, lower costs, and improve conversions. These skills complement existing ones for merchandisers, marketers, and customer service teams. Key new skills include:

  1. Order Management Skills: Enable self-service for order updates, payment changes, shipping details, and order status inquiries, enhancing customer loyalty while reducing costs.
  2. Guided Shopping Skills: Provide personalized product recommendations and allow shoppers to search, add items to carts, and checkout through conversational interactions.
  3. Appointment Scheduling Skills: Use AI-driven scheduling to book deliveries, installations, or consultations with real-time updates.
  4. Loyalty Promotion Skills: Help marketers create personalized loyalty promotions using shopper and segmentation data, improving email content and boosting engagement.

Top Features of Retail Cloud with Modern POS

Salesforce launched Retail Cloud with Modern POS, a cloud-based system that simplifies retail operations. It combines online and offline shopping and inventory data into one platform, helping associates serve customers faster. Key features include:

  1. Clienteling, Inventory Management, and AI Tools: Associates can create and update shopper profiles with all the details. They can also view and manage inventory across warehouses, channels, and supply chains. Real-time analytics and AI enable voice assistance, fraud detection, and personalized recommendations.
  2. Mixed Cart and Omni-channel Fulfillment: Shoppers get flexible delivery and exchange options, like BOPIS (Buy Online, Pick Up In-Store), in-store returns, and omni-exchanges. Each item in a cart can have its fulfillment method, lowering supply chain costs.
  3. Mobile-first Design with Offline Capability: Associates can process checkouts anywhere, even without the Internet. Payment transactions are encrypted and stored securely, ensuring uninterrupted sales during outages or remote events.
  4. Quick Setup with Salesforce Integrations: Built-in connections to Salesforce Commerce Cloud, Order Management, and Service Cloud provide instant access to customer data, order tracking, and more. A no-code CMS lets retailers customize their interface with drag-and-drop tools.

Availability

  • Commerce Skills for Guided Shopping (Product Search, Product Recommendations, Add to Cart, Re-Order, and WISMO) will launch in March 2025.
  • Commerce Skills for Order Management will launch in March 2025.
  • Field Service Skills for Appointment Scheduling will launch in February 2025.
  • Marketing Skills for Loyalty Promotion Creation will launch in February 2025.
  • Retail Cloud with Modern POS will launch in April 2025.
  • Enhanced Reasoning and RAG will launch in February 2025.

Wrap-up

Salesforce continues to innovate with tools like Agentforce for Retail and Retail Cloud with Modern POS. These systems empower businesses to adapt quickly and meet customer needs. Retailers can now focus on growth and customer satisfaction with confidence.

Ready to explore retail business transformation with Salesforce? Learn more about our expertise at The Pinq Clouds available on AppExchange and stay updated with our blogs on the latest Salesforce innovations.