Introduction

Let’s talk about Salesforce CPQ. If you’ve worked with sales teams, especially in B2B setups, you know how much time quoting, pricing, and approvals can take. Salesforce CPQ came in as a savior, helping teams configure products, price them right, and generate quotes quickly.

But recently, there’s been a lot of buzz around Salesforce CPQ. Is Salesforce CPQ dying? What’s The Future Of Salesforce CPQ?

Let’s break it all down.

Why People Are Worried About The Future Of Salesforce CPQ

First, let’s talk about where the concern started. Over the past year, many Salesforce pros noticed that CPQ wasn’t getting the same love as other products. While new tools like Revenue Intelligence, Slack integration, and Einstein features kept getting updates, CPQ seemed… stuck.

To make things more confusing, Salesforce quietly started promoting a newer tool—Revenue Lifecycle Management. And with that, people began asking: Is CPQ being replaced?

Some consultants even said, “Don’t start any new CPQ implementations,” while others pushed for alternative solutions. It’s no wonder the CPQ community felt uncertain.

Salesforce Revenue Lifecycle Management (RLM): The Future of Salesforce CPQ

Here’s the truth: Salesforce CPQ is not dead. But yes, it is evolving.

In early 2024, Salesforce finally addressed the confusion. They admitted that the current version of Salesforce CPQ—the one many of us have been using—is not the long-term future. But they’re not abandoning it either. Instead, they’re building something better.

Think of it this way: it’s not a goodbye, it’s a makeover.

Salesforce is bringing in Revenue Lifecycle Management (RLM) as the next generation of CPQ. This new tool is more modern, more flexible, and designed to work with the latest Salesforce features like Hyperforce, Flow, and Data Cloud.

But why the shift?

Let’s be honest—Salesforce CPQ, which came from the SteelBrick acquisition back in 2015, was showing its age. It had limitations with performance, flexibility, and integration with other Salesforce tools. And with the growing complexity of subscription models, usage-based pricing, and partner sales, CPQ needed a serious upgrade.

What’s Different in Salesforce Revenue Lifecycle Management (RLM)?

RLM isn’t just a rebrand. It’s a rebuild. Salesforce has created it from scratch to be native to their platform. That means it plays nicer with automation (hello Flows!), scales better, and will be easier to update.

Here’s what stands out:

  • Modern Architecture: Built natively on Salesforce’s core, so it doesn’t feel like a separate tool.
  • No More Apttus-Style Complexity: If you’ve used legacy CPQ tools, you know the pain. RLM aims to reduce that.
  • Better UI and Speed: Faster quoting, smoother navigation, and better performance.
  • Support for Subscription & Usage Models: Perfect for SaaS, telecom, and other industries with complex pricing.
  • End-to-End Revenue Management: From quote to cash, including billing, renewals, and revenue recognition.

Will Salesforce CPQ Still Be Supported?

Yes—for now.

Salesforce has confirmed that existing Salesforce CPQ customers can continue using the tool. They’ll receive support and patches. But here’s the thing—they also said that major investments and innovations will go into RLM. So if you’re using Salesforce CPQ today, it’s not being turned off, but it’s not getting a shiny new outfit either.

It’s a clear message: if you’re starting fresh or planning a big CPQ overhaul, look at RLM instead of the old CPQ.

Final Thoughts

So, what’s the future of Salesforce CPQ?

It’s moving forward—but in a new form. Salesforce isn’t killing CPQ. They’re transforming it into something more powerful. Revenue Lifecycle Management is the future, and while it’s still growing, the direction is clear.

If you’re in the Salesforce ecosystem, this is your moment to adapt, learn, and prepare. RLM isn’t just a product shift—it’s a mindset shift toward more efficient, connected, and smarter revenue operations.

The path ahead is exciting. Yes, there might be bumps along the way. But with the right approach, you’ll be ready for whatever comes next. With this note here’s comes the end of our blog. For any Salesforce services don’t forget to schedule a call The Pinq Clouds available on AppExchange. Till then stay updated with us!!