The top key takeaways from Dreamforce 2024 are all about Humans + Data + AI + Action. All this is made possible by the Salesforce Agentforce. The Dreamforce is the biggest event of the year. All eyes are on the event for the revolution in the Salesforce ecosystem.

Last year it was co-pilot this year we have the upgraded version called the Agentforce. Agentforce is the one that not only assists but takes action. It has brought a new wave of AI with the Agentforce. Now onwards Agentforce is all set to rule the Salesforce ecosystem.

Dreamforce 2024 had groundbreaking announcements, showcasing Salesforce acing the AI era. The event was packed with innovations across AI, data integration, and business processes, marking a shift in how companies will operate in the future.

Let’s explore the key takeaways of Dreamforce 2024:

Top Key Takeaways From Dreamforce 2024

One of the most anticipated announcements was the launch of Agentforce, a platform that introduces customizable autonomous AI agents to the world. These agents are designed to perform tasks, analyze data, and drive customer success autonomously.

Agentforce is the hero of this Dreamforce. Salesforce showcased how these agents could be used across industries and drive efficiency. Let’s dig down further.

Agentforce All Set To Rule Salesforce Ecosystem

Agentforce Studio is a set of easy-to-use AI tools that help teams customize their AI agents without much coding.

  • Agent Builder uses tools like Flows, templates, Apex, and APIs to let companies set up their agents with little code. Users can define what the agent should do by setting topics, giving specific instructions for each topic, and creating a list of actions the agent can choose from.
  • Model Builder is a simple tool that lets users manage, test, and activate AI models and large language models (LLMs) in Salesforce.
  • Prompt Builder allows users to customize built-in templates by using their own CRM or Data Cloud information, improving the AI’s output.

Atlas: The Brain Behind Agentforce

Atlas is the reasoning and learning engine that powers Agentforce. It also learns from human feedback, getting smarter with each interaction. Its key capabilities are:

  • Reasoning Engine: Atlas creates a plan based on the task at hand, then continuously evaluates and refines it. Its ability to self-reflect makes its decision-making more thoughtful and adaptable.
  • Advanced Retrieval Mechanics: These are like Atlas’ “search tools,” working alongside the reasoning engine.
  • Guardrails: Guardrails are the rules that keep Atlas in check. They define what Atlas can and cannot do, ensuring it stays within boundaries.

Data Cloud Innovations

Data Cloud is at the core of the Salesforce Platform and powers Agentforce. It brings together and organizes customer and business data, helping companies deliver personalized, relevant, and timely customer experiences across different Salesforce tools.

New features of Data Cloud announced at Dreamforce 2024 include:

  • Support for unstructured data, allowing it to process audio and video content to gain deeper insights about customers.
  • A standardized data model that makes it easier for both people and AI to understand and use data consistently.
  • Search features that consider customer context, helping users find information faster.
  • Real-time data activations that let businesses respond instantly to customer needs.
  • Additional security and governance features to protect data.

Customer 360 App Innovations

Salesforce Customer 360 apps provide AI-powered, personalized experiences across all customer interactions. These apps work together smoothly, using shared data to create a consistent customer experience.

Innovations include:

  • Tableau Einstein: This tool makes it easy for everyone to use data and analytics in their daily work. It intelligently integrates data insights into tools like Customer 360 apps, Agentforce, Pulse, and Slack, helping teams make faster decisions.
  • Slack Updates: Slack has introduced a new interface that lets users interact with data, access insights, and get help from AI agents, including Agentforce and third-party AI tools like Adobe and Cohere. A new Slack channel also links Salesforce CRM records with conversations.
  • Sales Cloud introduced two AI-powered sales agents — Agentforce SDR and Agentforce Sales Coach along with new tools that help sales teams with account planning, prospecting, forecasting, and managing compensation.
  • Service Cloud, new features the Agentforce Service Agent can handle customer cases 24/7, using trusted company data to provide accurate conversations and escalate to human reps when needed.
  • Field Service Innovations: The new Field Service Operations Home gives dispatchers and supervisors an AI-powered homepage that uses real-time data to spot important trends and take quick action.
  • Marketing Cloud Innovations: The upcoming Marketing Cloud Advanced adds AI and automation to connect marketing with sales, service, and commerce, personalizing each step of the customer journey. Einstein Marketing Intelligence centralizes campaign management, providing insights and tools to improve ROI.
  • Commerce Cloud Innovations: The next generation of Commerce Cloud combines B2C, DTC, and B2B commerce, order management, and payments on one platform. Three new Agentforce Agents — Merchant, Buyer, and Personal Shopper — can autonomously handle all the tasks.
  • Industries AI: Salesforce launched over 100 pre-built, customizable AI prompts, data models, and features across 15 industries, powered by Data Cloud and the Einstein Trust Layer. These tools help with tasks and will support the creation of industry-specific Agentforce agents.
  • MuleSoft Innovation: MuleSoft introduced new integration tools that allow AI agents and assistants to access reliable data. Companies can fully use Data Cloud and Agentforce to personalize experiences, improve employee productivity, customer relationships, and boost revenue.
  • Salesforce also revealed Data Governance for the AI Enterprise, a set of tools designed to help IT teams manage data better, enhance security, protect privacy, and meet upcoming AI regulations.

Conclusion

Dreamforce 2024 keeps Salesforce’s commitment to shaping the future of business through AI, data, and innovation. This Dreamforce is filled with all the magic of AI, and as mentioned it is the third wave that boosts the AI era. A lot more is held in the future.

At The Pinq Clouds, we will cover all the latest innovations and developments in our blogs to keep you updated. Our developers are constantly upgrading their skills to deliver the latest and best solutions to our customers.

Our team at The Pinq Clouds is just a call away. Schedule a consultation to integrate the latest advancements into your Salesforce ecosystem and boost your business like never before.